Optichannel Retail. Beyond the Digital Hysteria

Product details

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Afwerking: 
Andere uitvoering
Aantal pagina's: 
326
Afmetingen: 
250x180
Verschijningsdatum: 
02/04/2019
EAN: 
9789401459501
Nur-code: 
Marketing
Uitgever: 
LannooCampus
Druk: 
1

Optichannel Retail. Beyond the Digital Hysteria(en)

Develop and Implement a Winning Strategy as a Retailer or Brand Manufacturer

    The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalization are the new norm. More and more brand manufacturers are now selling directly to consumers in their own stores and webshops. In the meantime, new technologies are already heralding in the next phase of seismic change.

    In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognizable examples, he offers us a realistic view of the retail of the future and sets out a practical framework for a successful strategy that strikes the right balance between profit, competitiveness and customer focus.

    Boeken van dezelfde auteur(s)

    Subtitle: 
    Ontwikkel en implementeer een winnende strategie als retailer of merkfabrikant
    Prijs:€ 29,99
    Subtitle: 
    La réponse à l'e-commerce...
    Prijs:€ 29,99
    Subtitle: 
    Het antwoord op e-commerce
    Prijs:€ 29,99
    Prijs:€ 29,99

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