Influencers

Product details

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Afwerking: 
Andere uitvoering
Aantal pagina's: 
200
Afmetingen: 
250x190
Verschijningsdatum: 
12/03/2018
EAN: 
9789401452168
Nur-code: 
Marketing
Uitgever: 
LannooCampus
Druk: 
1

Influencers(en)

Who are they? Where can you find them? How to they light the fire?

    Influencer marketing is trending. Marketing plans based on mouth-to-mouth advertising generate twice as many sales results. But not all of the information currently circulating about influencers is reliable. What works in America, won't necessarily work in Europe.

    INFLUENCERS is the first book that gives a complete picture of influencer marketing as a whole. It allows every CEO, CMO and potential trendsetter to see how you can best spread your message and provides a step-by-step plan to determine the right magnetic content, the right timing and the right type of influencer.

    The book shows you how you can develop an innovative marketing and communication strategy that forms the basis for your Influencer Marketing Canvas. This Canvas positions your objectives, actions and influencers on a timeline and gives you a bird's-eye view of your plan that can help to win over other internal stakeholders.

    Boeken van dezelfde auteur(s)

    Subtitle: 
    Wie zijn ze? Waar vind je hen? En hoe ontsteken ze de vlam?
    Prijs:€ 29,99
    Prijs:€ 29,99

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